Asian Journal of Engineering, Social and Health

Building Customer Loyalty in Indonesian Social Commerce: AI-Driven Personalization, Perceived Financial Value, and Seller Digital Competence Through Customer Experience

Maya Sova — 2026-09-09

The rapid growth of social commerce has transformed consumer purchasing behavior by integrating artificial intelligence (AI), digital interaction, and platform-based shopping experiences. In this environment, customer loyalty is no longer determined only by product quality and price, but also by personalized services, perceived economic benefits, seller capabilities, and overall customer experience. This study aims to examine the influence of AI-driven personalization, perceived financial value, and seller digital competence on customer loyalty, with customer experience as a mediating variable among TikTok Shop users in Indonesia. A quantitative explanatory research design was employed using primary data collected through an online questionnaire. The study involved 300 TikTok Shop users who had completed at least one purchase transaction within the previous six months. Respondents were selected using purposive sampling, and data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that AI-driven personalization, perceived financial value, and seller digital competence have positive and significant effects on customer experience and customer loyalty. Furthermore, customer experience significantly influences customer loyalty and partially mediates the relationships between the three independent variables and loyalty. Among the predictors, perceived financial value demonstrates the strongest direct effect on customer loyalty, highlighting the importance of economic benefits in digital shopping decisions. The study concludes that sustainable customer loyalty in social commerce is shaped through the integration of intelligent personalization, financial value, seller digital capability, and meaningful customer experiences.

Innovation in The Implementation of Islamic Education at SMA Muhammadiyah 3 Jakarta in The Implementation of The Independent Curriculum

Ahmad Hudaebiah — 2026-09-21

Islamic education must respond to technological developments and twenty-first-century competency demands while preserving students’ religious identity and character. The Merdeka Curriculum provides schools with the flexibility to develop contextual, differentiated, and technology-supported learning approaches aligned with their institutional characteristics. This study aimed to describe innovations in Islamic education implemented at SMA Muhammadiyah 3 Jakarta and examine their integration with the Merdeka Curriculum. A descriptive qualitative design was employed. Data were collected through field observations, document analysis, and reviews of official school information. Relevant curriculum documents, teaching modules, program reports, and educational activities were selected purposively. Data validity was ensured through source and technique triangulation, while data were analyzed through data condensation, thematic presentation, and conclusion drawing.The findings revealed that the school implemented a semester credit system, Tahfidz al-Qur’an classes, online learning programs, Moodle-based smart classrooms, and the Pancasila Student Profile Strengthening Project integrated with Islamic values. Religious habituation programs and community-based extracurricular activities complemented these academic innovations by strengthening discipline, responsibility, leadership, collaboration, and social awareness. Internationally oriented programs further supported students’ global competencies without compromising their Islamic identity. The study concluded that integrated curriculum flexibility, digital technology utilization, religious culture, and student development initiatives formed a holistic model of innovative Islamic education implementation in schools.

Determining the Number of Workers Based on a Time-and-Motion Study to Meet Production Demand at the XYZ Tofu and Tempe Factory in Nabire

Jean Belynda Lalihatu — 2026-09-09

One of the food industries that plays an important role in meeting community needs is the tofu and tempeh production industry. Therefore, this role must be supported by adequate infrastructure and workforce capacity to ensure that the production process runs effectively. This research determines the appropriate number of workers using a time-and-motion study to identify and eliminate unnecessary activities and establish standard working times for tofu production. The XYZ tofu and tempeh factory in Nabire has operated for approximately 10 years with six employees divided into two production sections: two workers for tofu production and four workers for tempeh production. A quantitative approach using direct stopwatch observation and the Westinghouse performance rating method was applied. The results show that the standard time for the entire tofu production process is 212.22 minutes, consisting of 177.73 minutes per box and an additional 34.49 minutes required only once at the beginning of production. Workload analysis indicates that the workload per worker decreases from 550.435 minutes with two workers to 485.443 minutes with three workers, while daily output increases from six to eight boxes of tofu. The improvement scenario involving three workers producing eight boxes results in a monthly wage cost of IDR 4,500,000 and an income of IDR 118,380,000, making it more profitable than the scenario with two workers (32.7% lower productivity) and the overtime scenario with two workers (0.36% lower productivity). These findings imply that adding one worker represents the most optimal policy for the factory to meet consumer demand without overburdening existing employees.

Best Practice for The Implementation of Islamic Education for Orphans and The Poor

Ali Zainal Abidin — 2026-09-21

Islamic education plays a strategic role in shaping students’ morals, personalities, and spiritual resilience. For orphans and underprivileged communities, Islamic education functions not only as a means of transmitting religious values but also as an instrument for social protection and psychological support. This mini-research aimed to describe and analyze best practices in the implementation of Islamic education at the 40 Jum’at Foundation, a non-formal Islamic educational institution focusing on moral development and Qur’anic memorization (tahfidz Al-Qur’an) for orphaned and underprivileged children and adolescents aged 0–17 years. This study employed a qualitative approach using a case study method. Data were collected through documentation studies and relevant literature reviews. The findings showed that the 40 Jum’at Foundation implemented an Islamic education model based on the integration of social welfare and spiritual development. Routine assistance programs combined with Islamic character education and Qur’anic memorization programs represented the main strengths of this institution. This model reflects a humanistic and contextual approach to Islamic education that is oriented toward the development of noble character and the strengthening of Islamic values.

Practice of Inclusive-Based Islamic Education Providers at Al-Amanah Elementary School (SD) Cileunyi

Abdullah R. S — 2026-09-21

Inclusive education is essential for ensuring equitable access to learning for students with diverse abilities and backgrounds. In Islamic education, this principle aligns closely with the values of justice, compassion, equality, and mutual assistance. This study aimed to describe the practices of inclusive Islamic education at Al-Amanah Islamic Elementary School (Sekolah Dasar [SD]) Cileunyi, focusing on institutional policies, curriculum implementation, and learning support services. A qualitative approach with a case study design was employed. Data were collected through document analysis of the school profile, vision and mission statements, curriculum documents, and inclusive education programs, supported by a review of relevant academic literature. The findings showed that inclusive education was implemented through nondiscriminatory student admission policies, recognition of individual learning differences, and an institutional structure consisting of an inclusion coordinator and an inclusive learning support team. The integration of the Merdeka Curriculum and the 2013 Curriculum facilitated differentiated instruction, adaptive learning modules, formative assessment, and alignment with national competency standards. Inclusion assistant teachers and educational stimulation units provided additional support for students’ motor, language, social, and emotional development. The study concluded that Al-Amanah had developed a systematic model of inclusive Islamic education that combined curriculum flexibility, institutional commitment, specialized support services, and Islamic values to address diverse student needs.

Strengthening The Social License to Operate through Area-Based Community Empowerment: A Case Study of Lopak Alai, Kasang Lopak, and Kota Karang Villages, Kumpeh Ulu, Muaro Jambi Regency

Winda Damelia — 2026-09-21

This study aimed to analyze the implementation of area-based community empowerment across three villages in Kumpeh Ulu, Muaro Jambi Regency, and to examine its contribution to strengthening the social license to operate (SLO) of PT Pertamina EP Jambi Field, an upstream oil and gas company operating in the area, using the Acceptance, Deterrence, and Prominence (ADP) perspective. This study employed a qualitative case study approach. Data were collected through program documentation, field observations, and interviews with community members, village governments, beneficiary groups, and other relevant stakeholders. The data were analyzed using a descriptive-interpretive approach by relating empirical findings to the ADP framework. The community empowerment programs were developed based on the characteristics and potential of each village, including biofloc fish farming in Kasang Lopak Alai Village, processed catfish culinary products in Lopak Alai Village, micro, small, and medium enterprise (MSME) development in Kota Karang Village, the Sekolah Lansia Tangguh (Resilient Elderly School), and cross-village initiatives addressing stunting and malnutrition prevention. Economically, the biofloc fish farming group in Kasang Lopak Alai Village, consisting of nine members and operating five ponds, generated approximately IDR 10 million in net group income per production cycle. This study contributes to the literature by positioning area-based community empowerment within Indonesia’s upstream oil and gas industry as an object of analysis through the ADP framework, an approach that has been more commonly applied to mining contexts in developed countries.