Volume 3,
No. 4 April 2024 (920-931)![]()
p-ISSN 2980-4868 | e-ISSN 2980-4841
https://ajesh.ph/index.php/gp
Scenario Exploration on
Business Development of 2W EV Ride Hailing Service in Indonesia with System
Dynamics Approach
Yohanna Gracia Christie1*, Akhmad
Hidayatno2
1,2Universitas
Indonesia, Depok, West Java, Indonesia
ABSTRACT:
The
transition to electric vehicles (EVs) adopted by two-wheeled (2W) ride-hailing
services represents a significant effort by ride-hailing providers to promote
green investment and demonstrate their commitment to Environmental, Social, and
Governance (ESG) principles, in alignment with government mandates to
accelerate EV adoption. Understanding the market penetration and breakthroughs
is essential to achieving the intended outcomes of emission reduction and
behavioral change. Given that the existing market is relatively new and
complex, it is crucial to maintain an equilibrium within a holistic system that
includes the government, ride-hailing providers, drivers, and passengers to
comprehend the diffusion of the market across the entire value chain. This
study aims to develop a conceptual model to investigate the complex dynamic
relationships among factors and linkages of government policies that influence
ride-hailing providers in constructing business models and adopting 2W EV
ride-hailing services in Indonesia. The conceptual model is developed using
causal loop diagrams to capture the adoption process of 2W EV ride-hailing
services, while a system diagram is created to comprehensively illustrate the
challenges in 2W EV ride-hailing services. The results of this study can serve
as a basis for developing strategies and scenarios to enhance the adoption of
2W EV ride-hailing services in Indonesia.
Keywords: Conceptual
model, System Dynamics, 2W EV Ride Hailing Service.
INTRODUCTION
Carbon emissions have become a crucial issue
in the global context due to their increasingly alarming contribution to
climate change
The Indonesian government has prioritized decarbonization
initiatives as part of its climate change mitigation efforts. Through various
policies and programs, such as increasing the use of renewable energy, forest
conservation, and energy efficiency, the government seeks to reduce the
country's carbon emissions. This focus is also aligned with Indonesia's
commitment to achieve its carbon emission reduction target under the Paris
Agreement on climate change
Looking at real data, the amount of
accumulated carbon emissions in Indonesia reached 2.4 gigatons (GT) per year
2023 and is projected to reach 2.9 gigatons per year 2050
Looking at the increase in GHG emissions, it
appears that the transport sector is massively driven by increased energy
consumption from fossil fuels
To escalate the electric vehicle
transformation, the government needs to regulate and take action to promote the
adoption of EVs as a decarbonization action in the transportation sector
implemented by B2B and the government as a party that provides a viable initial
market
As part of the government's initiative to
accelerate the EV ecosystem in Indonesia and accept the mandate to play a role
in accelerating the transformation of the 2W EV ecosystem, Coordinating
Ministry of Maritime and Investment Affairs has stated the government's target
to be able to strive for the number of 2W EVs in Indonesia to reach 15 million
by 2030. Based on the collaboration between the Ministry of Energy and Mineral
Resources (MEMR), the Coordinating Ministry for Maritime Affairs and Investment
(Kemenko Marves), and the
Ministry of Transportation (MoT), a target was set to
encourage the involvement of the private sector in accelerating the 2W EV
ecosystem, mainly aimed at ride hailing players specifically. Ride hailing
players are targeted to reach 3.5 million in the 2W EV ecosystem by 2030.
Ride hailing players execute this direction
and target by procuring 2W EV Ride Hailing Service that has been available from
2023 with regular improvements to the business model so that it can be
competitive for public acceptance, both in terms of supply (drivers) and demand
(passengers), as well as both in terms of price and service availability
The
current state of implementation of 2W EV Ride Hailing Service in Indonesia in
terms of ride hailing players shows that it is fully committed to becoming a
carbon-neutral platform and targets a 100% EV implementation transition by
2040. Then, the business model is carried out by offering daily 2W EV rental at
competitive rates and providing incentives on certain scope requirements and
achievements. Ride hailing players are also committed to utilizing ~40% TKDN in
their 2W EVs. In addition, in line with the government's commitment to
encourage the utilization and escalation of 2W EVs, tax holidays and subsidies
provided by the government and received by ride hailing players are allocated
to provide incentives to drivers and passengers
The current state of 2W EV Ride Hailing
Service implementation in Indonesia from the perspective of EV ride hailing
drivers shows that 90% of drivers who rent 2W EVs focus on financial benefits
and independent time limits
The
current condition of 2W EV Ride Hailing Service implementation in Indonesia in
terms of EV ride hailing passengers shows that 90% of passengers are willing to
use 2W EV Ride Hailing services if the service fare is equal to and/or a
maximum of Rp 1,000.00 higher than conventional services.
Leaning on the regulations that have been
established for the acceleration and stimulation of the 2W EV ecosystem, it is
classified between fiscal and non-fiscal based regulations. Fiscal-based
regulations are contained in MoI Regulation No. 6 /
2022 which states technical requirements and LCSR guideline, Presidential Instruction
No. 6 / 2022 which states EV adoption for government official vehicles, MEMR
Regulation No. 13 / 2022 which states standardization of charging plugs and
electricity tariff policy
74/2021 stating that battery electric
vehicles (BEVs) are exempt from sales tax on luxury goods (PPnBM),
Minister of Home Affairs Regulation No. 1/2021 stating that the annual tax
(PKB) and motor vehicle registration transfer fee (BBNKB) of BEVs is a maximum
of only 10% of the calculation of their imposition cost, and Minister of
Finance Regulation No. 138/PMK.02. .2021 which states that the vehicle type
test for E2W is ~ IDR 4,500,000.00 cheaper than ICEV and the type test
certification fee for E2W is 25 times cheaper than ICEV
With the relevant regulations outlined to
support the escalation and stimulation of E2W targets in ride hailing service
implementation, it can be concluded that there are no specific regulations that
specifically address further EV implementation in EV 2W ride hailing services.
This illustrates that legal certainty is needed to ensure that the
implementation of this business model policy can remain competitive from a B2B
perspective in terms of finance and sustainability and accelerate the adoption
of green transportation.
This research explores
implementing 2W electric vehicle (EV) ride-hailing services in Indonesia to
support decarbonization efforts. It aims to develop effective policy models
promoting the shift from internal combustion engine (ICE) to battery electric
vehicles (BEVs) in ride-hailing, reducing greenhouse gas emissions, fossil fuel
dependency, and operational costs. The study assesses regulatory gaps,
advocating for tailored regulations to ensure competitiveness and
sustainability. Findings will inform policymakers, industry, and environmental
advocates on advancing green transportation to meet Indonesia's carbon
reduction goals and enhance environmental sustainability.
RESEARCH METHODS
This study employs the
System Dynamics (SD) methodology to develop a conceptual framework for the
business model of 2W EV Ride Hailing Services. In analyzing intricate industrial
systems, such as 2W EV Ride Hailing within the public mobility sector, modeling
serves as a vital tool for problem-solving and business optimization.
The modeling process
incorporated qualitative data derived from existing literature, published
sources, prior research on the Indonesian ride-hailing service industry, and
interviews with industry experts. Figure 1 illustrates the system diagram of
the 2W EV Ride Hailing Service in Indonesia, comprising several elements:
system input, output, goals, strategic interventions, the problem owner,
stakeholders, and the Causal Loop Diagram (CLD) as the system model. Strategy
variables align with the problem owner's interventions, while external
variables represent factors beyond the problem owner's control or influence.
The CLD delineates the model structure, visualizing the cause-and-effect
relationships among variables within the 2W EV Ride Hailing Service. Figure 2
depicts the business-as-usual (BAU) model, elucidating the system variables and
their interrelations. This CLD was adapted using narrative data reflecting the
developments within the Indonesian ride-hailing service industry.
Modeling is an iterative
process. For this research, we conducted interviews with several employees from
Indonesian ride-hailing service corporations, representing domain experts.
These interviews, based on the Causal Loop Diagram (CLD), were unstructured to
foster an informal atmosphere conducive to discussing current business model
development. The interviewees, averaging over 7 years of experience within the
company, provided valuable insights. The outcomes confirmed that the CLD
accurately reflects the real-world feedback loops and dynamics within the
industry.

Figure 1. System Diagram of 2W EV Ride-Hailing
Service in Indonesia

Figure 2. Causal Loop Diagram of Indonesia 2W EV Ride Hailing Service
Business Model
Prior to employing the
quantitative model for evaluating strategic alternatives, the developed Stock
and Flow Diagram (SFD) undergoes validation through five standard tests in the
system dynamics methodology: boundary adequacy test, structural assessment
test, dimensional consistency test, extreme condition test, and integration
error test. The model is then simulated under a business-as-usual (BAU)
scenario, with the simulation period spanning from 2024 to 2028.
The boundary adequacy test
was conducted to ensure that all critical variables are endogenous to the
model. Concurrently, the structural assessment evaluated whether the model
accurately captures both the necessary endogenous variables and the overall problem
structure. This is exemplified by how the model represents the adoption
dynamics of the 2W EV Ride Hailing Service. The choices of drivers to rent 2W
EVs and passengers to opt for 2W EV ride-hailing services provide feedback on
the attractiveness of the business model, thereby confirming the model's
endogenous structure.
During the development of
the Stock and Flow Diagram (SFD), the dimensional consistency test was
conducted using Vensim software to ensure that the
units of all interconnected variables are accurate and consistently aligned
with real-world conditions.
The system dynamics model
operates on a continuous time basis. The integration error test evaluates the consistency
of simulation results across varying time steps, ensuring that the model's
outcomes are not unduly sensitive to these variations. Figure 3 illustrates the
results of the integration test, demonstrating minimal deviations between
simulations with different time steps. Consequently, the model is validated as
robust.

Figure 3. Integration
Error Test Proof
Upon
validating the baseline model, it was subsequently simulated under various
scenarios. Beyond the business-as-usual (BAU) scenario, three additional
scenarios were developed to evaluate the strategic effectiveness of the 2W EV
ride-hailing service business model. These scenarios are influenced by external
factors impacting the system's output. This study examines the effects of EV
service pricing and the availability of battery swapping stations, with
strategic variables including daily rental fees, rental incentive fees, and
battery swapping costs. The rationale for selecting these variables was
established during the sensitivity tests. A summary of the scenario drivers is
presented in Table 1, followed by detailed narratives for scenarios 1, 2, and 3.
Scenario 1: Fleet Operators Driving Electric Mobility
Acceleration
In this
scenario, we assume that EVs are a major contributor to decarbonization
initiatives, both at the global and national levels. The initiative of green
transportation acceleration is mandated to be implemented in public mobility,
and giant ride-hailing players are asked to contribute. Thus, EV-based services
must be equally competitive with conventional-based services.
Scenario 2: Government of Indonesia’s Support on EV
Implementation
In this scenario, we assume that the EV acceptance trend
in Indonesia is increasing significantly due to the high awareness of EV
impact. This situation leads to a positive penetration of the 2W EV
service-based demand growth trend. Thus, the green projection that illustrates
this opportunity brings more investors to make financial injections so that the
EV-based service price paid by passengers can be reduced.
Scenario 3: EV Trend Diminishing
In this
scenario, we assume that massive development and utilization of other based
fuels, e.g., hydrogen & methane, result in stagnant SPBKLU development.
This situation impacts investors’ intention to shift interest to invest in
EV-based services. Thus, service tariffs have to be
increased as they have to bear O&M costs and asset value.
Table 1. Summary of Scenario Drivers
Setting in Each Scenario
|
|
Scenario 1 |
Scenario 2 |
Scenario 3 |
|
EV Based Service Price |
IDR 2500/km |
IDR 2400/km |
IDR 2800/km |
|
Availability of Existing Battery Swapping Station |
1850 unit |
2700 unit |
2000 unit |
RESULTS AND
DISCUSSION
After analyzing
the results for each scenario implementation, a comparative analysis between
scenarios and the application of strategies for each output will be conducted.
The strategies applied include daily rental fee, rental incentive fee, battery
swapping cost, and a combination of all strategies.
The first output,
Total Conventional Vehicle-Based Driver, is compared by calculating the average
value of each gap between business as usual (BAU) and each scenario. The
average value of Total Conventional Vehicle-Based Drivers is as follows where
it can be concluded that scenario 2 is able to encourage 15.02% of conventional
service-based drivers to move to EV services while scenario 3 is only able to
encourage 1.67% of conventional service-based drivers to move to EV services.
Figure 4. Total
Conventional Vehicle-Based Driver



The second
output, Total EV Rental Adopters, is compared by calculating the average value
of each gap between business as usual (BAU) and each scenario. The average
value of Total EV Rental Adopters as follows where it can be concluded that
scenario 2 is able to encourage 10.88% of conventional service-based drivers to
rent 2W EVs while scenario 3 is only able to encourage 0.96% of conventional
service-based drivers to rent 2W EVs.



Figure 5. Total EV Rental Adopter (Driver)
The
third output, Total EV Ride-Hailing Passengers, is compared by calculating the
average value of each gap between business as usual (BAU) and each scenario.
The average value of Total EV Ride Hailing Passengers is as follows: It can be
concluded that scenario 2 is able to encourage 15.97% of passengers to switch
to using 2W EV services while scenario 3 is able to encourage 9.36% of
passengers to switch to using 2W EV services.



Figure 6. Total EV Ride-Hailing Passengers
The
fourth output, Market Share of EV Rental Adopters (Drivers), is compared by
calculating the average value of each gap between business as usual (BAU) and
each scenario. The average value of Market Share of EV Rental Adopters
(Drivers) is as follows: It can be concluded that scenario 2 increases the
market share of 2W EV Ride Hailing Service by 0.27%, while scenario 3 increases
it by 0.06%.



Figure 7. Market Share of EV Rental Adopters
(Driver)
CONCLUSION
The
research emphasizes the significant potential of the 2W EV Ride Hailing Service
business model in Indonesia for fostering environmentally friendly mobility. It
highlights the roles and responsibilities of key stakeholders such as ride
hailing players, government bodies (MoT, MoF, PLN),
2W EV manufacturers, drivers, and passengers, stressing the need for
collaboration. Internal and external factors interact dynamically within this
ecosystem, influencing strategic interventions by ride hailing companies and
policy adaptations. The research underscores the effectiveness of strategies
like daily rental fees in enhancing system outputs. Recommendations for future
studies include expanding research scope to include new business models like
pay-for-ownership, integrating government incentives and tax policies, refining
data accuracy, and simulating diverse industry scenarios to foster adaptive
business strategies.
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|
Yohanna
Gracia Christie, Akhmad Hidayatno
(2024) |
|
First publication right: Asian Journal of Engineering, Social and Health
(AJESH) |
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