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Volume
3, No. 10 October 2024 - (2358-2367)
p-ISSN 2980-4868 | e-ISSN
2980-4841
https://ajesh.ph/index.php/gp
Financial
Projection for Long-Term Corporate Plan of a Holding Insurance Company for The
Year 2025-2029
Muhammad
Andri1*, Taufik Faturohman2
Institut Teknologi Bandung,
Indonesia
Email: muhammad_andri@sbm-itb.ac.id1,
taufik.f@sbm-itb.ac.id2
ABSTRACT
A
company's long-term planning is essential for sustainable business growth and
success, especially in the dynamic and competitive insurance industry. This
study aims to evaluate the company's feasibility in achieving the desired net
profit target based on analysis of current and projected financial data,
industry analysis, and conformity with the assumptions and strategic
initiatives outlined in the company's long-term plan. The research method used
was qualitative. The results show strong growth in the company's key financial
metrics. Gross written premium (GWP) is projected to increase from IDR 37.6
trillion in 2024 to IDR 54.5 trillion in 2029 at a compound annual growth rate
(CAGR) of 8%. This growth is driven by strategic initiatives focused on market
expansion, particularly in the property insurance and credit insurance business
lines. Net profit is projected to increase from Rp3.3 trillion in 2024 to Rp6.1
trillion in 2029 at a CAGR of 13.2%, due to improved operational efficiency.
The company's initiatives in implementing best practices and streamlining
operations will lower its expense ratio from 20.8% in 2024 to 20.4% in 2029.
The implications of this study provide strategic insights for insurance company
management in formulating long-term policies aligned with market growth and
operational efficiency. By aligning strategic initiatives and long-term
financial planning, companies can be better prepared to face challenges and
capitalize on future opportunities, thereby supporting long-term sustainability
and profitability.
Keywords: Financial Projection,
Financial Modeling, Insurance Company, Corporate Long-Term Planning.
INTRODUCTION
The insurance industry is a
cornerstone of the global financial system, providing essential services for
risk management and financial stability (Hubbard et
al., 2014). In recent years, the industry
has undergone significant transformation driven by technological advancements,
changing customer expectations, and evolving regulatory (Grant,
2021). These fastors have created a
highly dynamic and competitive environment, requiring insurance companies to
adapt and innovate to maintain their market position and achieve sustainable
growth (Porter,
2008).
The insurance industry is a
critical component of the global financial system, delivering essential
services for risk management and financial stability (Yani &
Lubis, 2023). Insurance companies play a vital
role in protecting individuals, businesses, and communities against unexpected
losses, such as those related to health, property, and liability (Chandel
& Kumar, 2016). The insurance industry is
separated into two main components: life insurance and general insurance (Alderborn,
2024). Life insurance covers the risk
of an individual's life or disability/accident, while general insurance, also
known as non-life insurance, covers risks to other assets such as property,
marine, motor vehicles, health, and more (Sasidharan
et al., 2020).
Fluctuations
in global economic conditions, including recessions, inflation, and interest
rate changes, significantly impact the insurance industry (Tambunan & Aminda, 2021). In addition, the
insurance industry in many countries, including Indonesia, has been
experiencing steady growth in recent years, driven by factors such as
increasing awareness of insurance benefits, economic development, and
regulatory reforms (Chandel & Kumar, 2016). As the global economy faces an
uncertain future and challenges in Indonesia, insurance companies must develop
robust long-term corporate plans to ensure their financial viability and
competitiveness (Natasha et
al., 2021).
Strategic forecasting and long-term
corporate planning are crucial responses to these challenges, enabling
organizations to anticipate future trends, identify opportunities, and prepare
for potential threats (Grant, 2021). Effective strategic forecasting
allows companies to develop actionable insights about future market conditions,
while long-term planning provides a structured approach to achieving strategic
objectives (Hubbard et
al., 2014). Therefore, this research focuses
on a holding insurance company in Indonesia, examining how its Corporate
Long-Term Plan for 2025-2029 can drive financial performance. To evaluate
whether the company's target of Rp6.0 trillion by 2029 is realistic based on
current and projected financial data, market conditions, and other relevant
factors.
The company, a holding insurance
company in Indonesia, was established to provide a comprehensive range of
financial protection services aimed at safeguarding the economic well-being and
supporting the social development of its clients. It operates through a network
of subsidiaries that offer a variety of insurance products, including life,
health, property, and credit insurance. The holding structure allows for
strategic coordination and operational efficiencies across its diverse business
units.
The company’s business scope is
broad and covers several key areas in the financial services sector. It is
designed to leverage the synergies across its subsidiaries and align them with
the strategic goals of the holding company. Additionally, the company extends
its influence through its second-tier subsidiaries in the reinsurance sector (Ambos et
al., 2019).
Based on the above background, the objective of this research is to
analyze and evaluate the Corporate Long-Term Plan (CLTP) of insurance holding
companies in Indonesia for the period 2025-2029, focusing on the strategies
designed to achieve the financial target of IDR6.0 trillion by 2029. The
benefits of this research are to provide strategic insights for insurance
company management in developing effective long-term plans, as well as a
reference for the insurance industry in facing future challenges and opportunities.
This research is expected to provide recommendations that can be applied by
companies in an effort to achieve ambitious financial goals, while
strengthening the competitive position in the Indonesian insurance industry.
RESEARCH METHOD
The research design for this research
is structured as applied research, utilizing a case research approach. Applied
research is focused on addressing a specific problem or issue, with the goal of
developing practical solutions that can be implemented by the organization (Gui
et al, 2017). This research goes beyond simply acquiring knowledge, and instead
aims to provide practical solutions to address real-world business challenges
faced by the insurance company. The
methodology employed in this research is quantitative in nature. Quantitative
research, as described by (Sugiyono,
2013), involves obtaining data in
numerical form or converting qualitative data into numbers. According to (Sugiyono,
2013), Quantitative research involves
the systematic scientific investigation of various components and phenomena and
their relationships. The primary goal of quantitative research is to develop
and utilize mathematical models, theories, and/or hypotheses pertaining to
natural phenomena. In this research, the quantitative approach is utilized to
analyze the financial data and project the company's future financial
performance based on the strategic initiatives and business assumptions.
In the realm of statistics and
research, understanding the concepts of population and sample is fundamental.
The term "population" encompasses the entire set of items or entities
under research, while "sample" refers to a subset of the population
selected for examination (Nugroho et
al., 2024). Data, on the other hand, is a
compilation of information that provides insights into specific conditions or
phenomena (Nugroho et
al., 2024). This thesis employs secondary
data, which is data previously collected and recorded by other researchers or
institutions. Secondary data is invaluable for research due to its
accessibility and the wide-ranging perspectives it offers.
In this research, secondary data
is meticulously gathered from various reputable sources to evaluate the impact
of strategic initiatives on the financial performance of a holding insurance
company. The data collection process is comprehensive, involving several key
activities:
1. Extraction of financial
statements, annual reports, and other relevant financial disclosures.
Historical financial statements and annual reports will be scrutinized to
extract data on revenues, expenses, assets, liabilities, and equity figures.
2. Collection of industry reports,
market analyses, and benchmarking studies for comparative purposes. Industry
reports and market analysis documents will be sourced to provide a macro view
of the insurance sector's performance and positioning.
The data analysis process for this
research involves the following steps:
1.
Evaluate the current state of the insurance
industry, including market trends, competitive landscape, and growth prospects.
2.
Establish key assumptions, such as market growth
rates, pricing trends, cost structures, and the expected impact of strategic
initiatives, to serve as the foundation for the financial projections.
3.
Develop
pro forma financial statements, including income statement, balance sheet, and
cash flow statement, for the period of 2025-2029 based on the strategic
initiatives and key assumptions.
4.
Consolidated
financial model to project the company's overall financial performance,
including revenue and profitability, over the 2025-2029 period.
Insurance ratios are critical
metrics that provide valuable insights into insurance companies' financial
health and operational performance. These ratios will be analyzed to assess the
company's financial performance and identify areas for improvement. These
ratios help stakeholders understand various aspects of an insurer's
performance, including profitability, solvency, and efficiency. Below is an
overview of key insurance ratios based on guidance from the minister of SOE
along with references to relevant literature:
1. Profit Margin
Profit Margin is calculated as:

Net Income for the Year is
calculated of total revenue minus the total cost of goods sold, operating
income and expenses, non-operating income and expenses, and taxes for the year.
Revenue is calculated of the total income from the main activities or operations
of the company during the year.
3.
Return
on Equity (ROE)
ROE is calculated as:

Return on Equity is a crucial
financial performance metric that measures how efficiently an insurance company
utilizes its shareholders' equity to generate profits. It provides insight into
the company's profitability relative to the capital invested by its
shareholders. ROE is calculated by dividing the company's Net Income, which
represents its total earnings after expenses, taxes, and other deductions, by
its Equity, which is the residual interest in the company's assets after
subtracting liabilities and represents the ownership stake of the shareholders.
4.
Loss
Ratio
The loss ratio is a measure of the
claims paid by an insurance company compared to the premiums earned. It is
calculated as:

A lower loss ratio indicates
better profitability as it suggests that the company is paying out less in
claims relative to the premiums it collects
(Rejda & McNamara. 2021).
4. Expense Ratio
The expense ratio measures the
insurer's operating expenses as a proportion of its earned premiums. It is
calculated as:

This ratio assesses how
efficiently an insurance company is managed. A lower expense ratio indicates
better operational efficiency (Vaughan & Vaughan. 2014). Expenses are the
expenses incurred by the insurance company in conducting its business, covering
acquisition costs, administration costs, management fees, and other operational
expenses as part of overall financial performance.
5. Combined Ratio
The combined ratio is the sum of
the loss ratio and the expense ratio. It provides a comprehensive measure of an
insurer's overall underwriting profitability. It is calculated as:
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A combined ratio below 100%
indicates an underwriting profit, while a ratio above 100% indicates an
underwriting loss (Cummins & Phillips. 2005).
6.
Yield on Invesment (YOI)

Investment Income is the income received in the form of interest, rent,
and other investment income. Average Total Investment Assets: Assets in the
form of capital investments, stock purchases, time deposits, and other
securities that comply with OJK (Financial Services Authority) regulations with
the objective of earning profits.
On a consolidated basis, GWP (Gross Written
Premium) is projected to grow at a CAGR (Compound Annual Growth Rate) of 8%,
reaching IDR 54,5 trillion by 2029. This GWP growth is primarily driven by the
property business line (12,6% CAGR) and credit line (18,5% CAGR). PT DEF is
expected to have the highest growth rate among all insurance affiliates, with a
CAGR of 13,6%, followed by PT DEF with a CAGR of 8.9%. The loss ratio is
anticipated to improve from 71,2% in 2024 to 67,9% in 2029, driven by the
development of superior underwriting capabilities and improvements in product
portfolio composition (reduction in the proportion of KUR). This leads to a
strong growth in underwriting profit at an 11,5% CAGR (2024-2029), reaching IDR
11,4 trillion by 2029. The investment income is expected to be 5,7% in 2029,
with investment income projected to reach IDR 6,7 trillion by 2029.
Employee costs are expected to grow at a 7%
CAGR (2024-2029), with the development of shared services contributing to reduced
employee costs and other operational expenses. The improvement in the loss
ratio and controlled growth in operational expenses led to faster growth in PAT
(Profit After Tax) compared to revenue, with a CAGR of 13% (2024-2029),
reaching IDR 6,1 trillion by 2029. The consolidated underwriting profit growth
for a holding insurance company is projected to grow by 13% per year. In terms
of portfolio mix, by 2029, Consolidated will focus on non-mandated business,
contributing 33% from General Insurance with a growth rate of 14% per year and
9% from Life & Health Insurance with a growth rate of 3% per year. The
proportion of underwriting profit in non-mandated business is expected to grow
to 77.3%. In comparison, the mandated business proportion is expected to be
22.7%, compared to 2024, where the non-mandated business proportion is 61.9%,
and the mandated business proportion is 38.1%. For the Mandated Business from
KUR & PEN, it is assumed that there will be no growth in guarantee volumes,
while IW & SW will grow by only 4% per year and reinsurance by 6% per year.

Figure 1. Underwriting Income of Holding
Insurance
Company per Line of Business (IDR Billion)
*Notes:
Other including elimination for consolidation
Table 1. Profit or Loss
Statement 2024 – 2029
(IDR Billion)
|
|
2024 |
2025 |
2026 |
2027 |
2028 |
2029 |
CAGR 2024-2029 |
|
Underwriting Income |
29.344 |
29.616 |
31.785 |
34.614 |
37.971 |
41.828 |
7,3% |
|
Underwriting Expense |
22.625
|
23.135
|
24.113
|
26.023
|
28.473
|
31.302
|
6,7% |
|
Underwriting Profit |
6.623
|
6.900
|
8.230
|
9.230
|
10.231
|
11.398
|
11,5% |
|
Operating Profit |
13.047
|
13.364
|
14.794
|
16.053
|
17.771
|
19.474
|
8,3% |
|
Profit Before Tax |
4.363
|
4.808
|
5.595
|
6.213
|
7.129
|
8.104
|
13,2% |
|
Tax Income Expense |
(1.084) |
(1.464) |
(1.618) |
(1.731) |
(1.874) |
(2.017) |
13,2% |
|
Profit After Tax |
3.279 |
3.344 |
3.977 |
4.482 |
5.255 |
6.087 |
13,2% |
Implementation
Plan & Justification
The proposed financial projection and
long-term corporate plan for the insurance company are backed by an analysis of
the industry, the company's internal strengths and weaknesses, and the key
assumptions driving the financial projections. The management should develop a
detailed implementation strategy to ensure effective implementation and
alignment with the company's goals (Maulyan & Sandini, 2023). According
to (Janes & Sutton, 2017), The fifth and final stage of the strategic
management process involves closely monitoring external changes, assessing the
company's progress, and making necessary adjustments. This serves as the
decision point for maintaining or modifying the company's vision, mission,
objectives, strategies, business model, and/or execution methods. Establish key
performance indicators and milestones to closely monitor progress and make
timely adjustments as needed to ensure the successful implementation of the
long-term corporate plan. The proposed key performance indicators are as
follows:
Table 2. Proposed Key Performance
Indicators (KPI)
|
No. |
KPI |
Units |
Definition |
|
1 |
Profit After Tax (Net Profit) |
Rp |
Represents the
total earnings of the company after all expenses, taxes, and costs have been
deducted from total revenue. |
|
2 |
Combined Ratio |
% |
Measure of an
insurance company's profitability, calculated by summing the loss ratio and
the expense ratio |
|
3 |
Investment Income |
Rp |
Reflects the
return on the company's investments, which has already considered interest,
dividends, realized and unrealized gains and losses. |
|
4 |
Expense Ratio |
% |
Measures the efficiency of the company's
operations, with a lower ratio |
|
5 |
Return on Equity |
% |
Measure of financial performance calculated by
dividing net profit by average shareholders' equity. |

Figure
2. Detail of Strategic Direction 2025-2029
The strategy should outline specific action steps, timelines, resource
allocation, and performance monitoring mechanisms to translate the long-term
plan into actionable business outcomes that directly contribute to the
achievement of the company's strategic objectives (Hope & Player, 2012). The management team must develop a detailed implementation plan to
translate the long-term plan into actionable business outcomes to execute the
strategic initiatives and achieve the company's financial goals (Martinelli et al., 2014). The implementation plan should address the execution of each strategic
initiative, including strengthening core capabilities, expanding market
presence, utilizing SOE synergies, implementing best practices, and
streamlining operations. Figure 3 shows the detailed
timeline and action plan for each initiative strategy.

Figure 3. Detail Proposed timeline and action
plan for initiative strategy 2025-2029
The detailed timeline and action plan for the company's strategic
initiatives, as depicted in the figure, suggest a comprehensive approach aimed
at enhancing financial performance through several key initiatives from 2025 to
2029. By restructuring portfolios, advancing market entry strategies, and
streamlining operations, the company is positioned to improve both revenue
growth and operational efficiency. This holistic strategy, focusing on
cost-saving initiatives, enhancing digital capabilities, and improving core
processes, has the potential to positively impact the company’s financial
projections (Mishra et al.,
2023). The planned
development phases and targeted completion milestones indicate that, once
executed, these initiatives could drive significant financial benefits,
including increased profitability, reduced operational costs, and better
resource allocation, leading to stronger overall financial health over the
forecasted period (Sarokin &
Bocken, 2024).
CONCLUSION
The conclusion of this research has developed financial projections and
a long-term corporate plan for an insurance company in Indonesia for the period
2025-2029. The results show that the company has the feasibility to achieve a
net profit target of IDR6.0 trillion by 2029 by aligning the assumptions and
strategic initiatives outlined in the long-term plan. In addition, the company
needs to consistently monitor performance by setting relevant KPI targets and
implementing action plans of each strategic initiative. Other practical recommendations
include an emphasis on periodic evaluation of strategy implementation to ensure
that the actions taken remain aligned with the set objectives. The findings of
this research provide valuable insights for insurance company management to
make informed decisions and develop effective strategies for sustainable growth
in the coming years.
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|
Muhammad Andri (2024) |
|
First publication
right: Asian Journal of
Engineering, Social and Health (AJESH) |
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