Human Relationship Management Implementation Strategy in Improving The Performance of Educators in Higher Educational Institutions

Abstract

This paper explores the implementation of Customer Relationship Management (CRM) and Human Resources (HR) strategies to enhance the performance of educators in higher education. The study emphasizes the need for a strong and connected HR function to support faculty and staff, build new skills, and maintain a robust talent pipeline. It also discusses the concept of Student Relationship Management (SRM) as an adaptation of CRM in the education sector, focusing on strategies, processes, and philosophies that lead to the achievement of academic objectives and students' needs. The paper highlights the importance of developing competence in higher education through the promotion of understanding between students and the institution. Additionally, it examines the success factors of CRM strategies in higher education institutions, emphasizing the maintenance of long-term relationships with students and other users as a fundamental part of the University CRM system. The findings suggest that the integration of HR and CRM can lead to student satisfaction and provide a competitive advantage for higher education institutions.