Analysis of Atmosphere Momentum, Price Perception and Brand Image on Sales Customer Satisfaction Batik in Central Lombok

Abstract

This study aims to explore the influence of atmosphere momentum analysis, price perception, and brand image on customer satisfaction with batik in Central Lombok. This research involved 200 respondents selected through a purposive sampling procedure. The analytical method used is descriptive qualitative. The population of this study were visitors to Kisaran batik in the last 5 months. The research results show that the analysis variables of atmosphere momentum, price perception, and brand image have a significant impact on customer satisfaction with the batik range as a whole. These findings are consistent with the models and colors offered by Kisaran batik. This research provides a deeper understanding of the factors that influence customer satisfaction in the context of batik in Central Lombok. Thus, this research provides an important contribution to the understanding of the relationship between atmosphere momentum, price perception, brand image, and customer satisfaction in the context of batik. The practical implications of these findings can help stakeholders in developing more effective marketing strategies to increase customer satisfaction in the batik industry in Central Lombok. Additionally, this research also highlights the importance of considering these factors in designing satisfying customer experiences and strengthening brand image.