Kansei Engineering Analysis in The Design of University Website Interfaces (Case Study: YPIB University Majalengka)

Abstract

Websites are a vital component for universities in the digital era, serving as a means of communication and information dissemination. However, the main challenge in university website design is understanding and meeting users' emotional needs, which conventional design approaches often overlook by focusing solely on functional aspects. This study applies the Kansei Engineering Type I method to analyze users' emotional preferences towards the design of the website appearance of YPIB Majalengka University. The study involved 65 respondents who evaluated 6 specimens of university websites based on 10 selected Kansei words. The data were analyzed using multivariate statistics, including Cronbach's alpha, correlation coefficient analysis, principal component analysis, factor analysis, and partial least squares. The results showed that functional emotional factors had the highest value () as the design element with the most influence on user perception. This research produced a matrix of design guidelines and website prototypes tailored to users' emotional preferences, including visual elements such as color, typography, layout, and navigation. The implementation of Kansei Engineering has proven effective in creating website designs that are not only functional but also able to provide a positive emotional experience for users.