Destination Management at Aloha Pantai Indah Kapuk Tangerang

Abstract

Aloha Pantai Indah Kapuk 2 is a Hawaii-themed coastal tourism destination that has emerged as one of the prominent urban recreational attractions in Indonesia. This study aims to analyze how Aloha PIK 2 operationalizes the components of the competitive destination framework proposed by Ritchie & Crouch and to identify the key governance challenges encountered in its destination management practices. A descriptive qualitative approach was employed through semi-structured interviews with destination managers and selected visitors, direct field observations, and documentation reviews of promotional and operational materials. Data collection was conducted during May–June 2025. Data analysis followed the interactive model developed by Miles, Huberman & Saldaña through data condensation, thematic display, and conclusion verification. Trustworthiness was ensured through source triangulation and member checking. The findings indicate that Aloha PIK 2 has implemented integrated destination management through a function-based organizational structure, digital-first marketing strategies, cloud-based information systems, professional human resource development programs, and a minimum spending policy as a visitor management instrument. The destination’s competitive advantage is supported by its 4 km white-sand beach and multicultural entertainment programs, which strengthen its position in the urban tourism market. However, several challenges remain, including limited public transportation accessibility, insufficient educational attractions, limited local community engagement, and inconsistent staff competencies. The study concludes that Aloha PIK 2 represents an adaptive, data-driven, and sustainability-oriented model of urban destination governance that can serve as a replicable reference for the management of contemporary urban tourism destinations.